from hospital to household
exclusive advertising space
for your business
Nationwide hospital advertising
How does a four hour captive audience sound?
Our poster sites are seen by over 8 million people per year for up to four hours as they await treatment in NHS Emergency Departments.
No one wants or expects to find themselves sitting in NHS Emergency Departments. However, should that happen it’s fair to say that waiting is something we have come to expect. We even have rooms devoted to just ‘waiting’; is it a coincidence those awaiting medical treatment are called patients? Many pass the time with reading materials and/or mobile web browsing so each of our poster site comes complete with a stocked and replenished leaflet dispenser. Where else can you find a captive audience waiting patiently for up to four hours?
BOE can give your advertising or brand awareness campaigns a shot in the arm by putting your message in front of 8.5 million people in over 60 UK Emergency Departments, with two A2 posters at each site. Your brand can target all nationwide locations or a specific region with full NHS patient and footfall statistics available for each hospital, allowing you to measure the size of your potential audience.
what about an outdoor campaign that follows your audience indoors?
National brand awareness in NHS facilities and households. An exclusive advertising space with exposure to over 3 million individual patients, their friends and family.
Our nationwide contracts with NHS Trusts provide hospitals with over 3 million post treatment discharge cards each year. These cards contain information regarding aftercare for a variety of ailments and are handed to patients upon discharge by the doctor or nurse who treated them. The important advice contained within ensures that the patient is encouraged to retain the card for future reference. It follows that most patients will share the information with their friends and family, further increasing the size of your audience within UK homes and increasing the initial dwell time on your brand’s message.
BOE can grant your message a hearing at over 100 NHS facilities. Your brand can target all nationwide locations or a specific region with full NHS patient and footfall statistics available for each hospital, allowing you to measure the size of your potential audience. In today’s crowded marketplace this unique opportunity allows access to a significant and diverse audience, ensuring your message gains an effective reach for every pound spent.
25 mm A2 portrait aluminium framed posters featuring styrene facing – flexible non-glare and non-yellowing for poster protection. Each poster comes with a 1/3 A4 leaflet dispenser.
Patient Advice Leaflets and Appointment Cards
Each hospital location can have up to 40 separate categories of advice cards including but not limited to: ‘Pain Relief’, ‘Sprains & Strains’, ‘Use of Crutches’, ‘Wound Care’ and Appointment Cards. Every card has space for either an A6 or DL sized advert and is produced on our exclusive 160gsm anti-microbial paper.
Leaflets are monitored and restocked on a monthly basis by our experienced merchandising team so you can have peace of mind that your advertisement is in constant circulation.